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You are here: Home » Marketing Marketing Marketing Marketing is the lifeblood of the business. Personally I think that many marketing professionals hide behind the word ‘marketing’. It should be called revenue generation because if it doesn’t contribute to revenue generation then it is a waste of your money. This feed offers an exciting mix of modern and old (=classic) articles, videos, worksheets, workbooks and videos to show you how to generate more revenue for your business Robert Recommends: 1. Why You Can't Sell And What To Do About It 2. Workbook 104: Kick-Start Your Marketing 3. Marketing Checklist 4. Enchantment Marketing - Guy Kawasaki 5. Basic Marketing Tools We Sometimes Overlook 6. Marketing Strategy Worksheets You can also read the book 'Bright Marketing' by Robert Craven, which you can purchase here. Full Members (£20+VAT per month) have access to everything in this feed plus additional benefits.  Available To Lite Members and Full Members The Service Firm Myopia You Aren't Aware Of Do your customers really think you are better than the rest? Article The Competition Audit How to assess and outmanoeuvre your competitors. Worksheets The UK's Best Accountancy Practices by Steve Pipe A free chapter from Steve Pipe's new book. Free Chapter It's Not Rocket Science - eBook by Andy Lopata A short eBook on improving the way you network. eBook Bog Roll and Revenues Robert Craven looks at a company revolutionising their industry. Article New Book: Business Gurus The new book about the top Gurus, that Robert contributed to. Article Sticky Marketing Club with Robert Craven Robert and Grant Leboff talk about Bright Marketing (30 mins) Video In Sight... In Mind by Andy Lopata Why good friends give the best referrals. Article Sample Chapter From Robert Craven's New Book The introduction and 1st chapter of Grow Your Service Firm. Free Chapter View Your Marketing Effectiveness Robert questions you on how to win and keep customers. Video The Disruptive Checklist This will help you think of ways to disrupt your marketplace. Checklist The Disruptive Essay Robert talks about how to disrupt a marketplace. Article The Disruptive Essay #2 Robert offers many more sources on disruptive marketing. Multimedia Content below is only available to Full Members Workbook 104: Kick-Start Your Marketing Tells you everything you need to improve your marketing. Workbook Workbook 108: Obsessions Of The Successful Why successful businesses are focused on marketing. Workbook Workbook 101: Just How Good Are You? A method to look at your marketing as part of your business. Workbook Brian Solis eBook And Video How to improve your online communication with customers. eBook & Video The FiMO and RECoIL Worksheets Analysing business performance and growth potential. Worksheets The Macintosh Way by Guy Kawasaki Business management and presentation secrets from Apple. eBook Stop Selling And Start Storytelling Why telling a great story will get you customers. eBook Bog Roll and Revenues Robert Craven looks at a company revolutionising their industry. Article From The Bedroom To The Saleroom Robert Craven look at Charterhouse Auctioneers' growth. Article Five Rules For Pricing Excellence Rules on how to stimulate sales with pricing strategies. eBook An Introduction To Email Marketing by HubSpot How to set up and operate different email campaigns. eBook The Obsessions Of The Successful The 3 things that successful business people get right. Article Small Business - A Ripe Market For Plundering Robert on big companies' attitudes to small business clients. Article How To Use Pinterest For Business Why the latest social network can help promote you. eBook I'm Not A Social Media Guru by Robert Craven A guide to the social media sites and the best eBooks. eBook Rory Sutherland @ Wired UK Small changes to a product can make all the difference. (30 mins) Video All Fitness Clubs Are Not The Same Robert looks at a fitness chain that is standing out. Article Robert Craven @ Warwick Business School Part 2 Selling, The Expert Model and Disruptive Marketing. (50 mins) Video Free - The Future Of A Radical Price by Chris Anderson Creating a free product or service to increase sales. Audiobook Why Marketing Is A Load Of B****cks Robert Craven on the problems with marketing. Article The Best Of 2011 The the top content of last year's Business Club. Article Robert Craven's Best Blogs of 2011 The top blogs of last year. Article Winning The Zero Moment Of Truth Take advantage of a new consumer habit. eBook Reinventing The Wheel: Creating Lifetime Customers Great customer service will bring all customers back. eBook 25 Website Must-Haves For Driving Traffic, Leads And Sales Simple guide to important features your website should have. eBook Go Do: How Hard Can It Be Inspirational, how yopu should sieze your opportunities. eBook Revolutionary Marketing Technique Robert on getting more conversions from your newsletter subscribers. Article Tribes: We Need You To Lead Us by Seth Godin Build a group of follwers that will promote and support you. Audiobook 100 Inbound Marketing Content Ideas Produce better online content to build up traffic to your website eBook Enchantment Marketing - Guy Kawasaki How to enchant people with your business and products. (60 mins) Video Grow Your Service Firm By Robert Craven A pre-release sample chapter from the new book. Chapter Create High Quality Content For Your Website or Blog by Jurgen Wolff How to improve your blog and website content. Article 111 Ridiculously Obvious Thoughts On Selling by Tom Peters Checklist on how to sell and finding new customers. eBook 'Where Will Your Referrals Come From?' By Andy Lopata Ways of using your network to gain new referrals. Free Chapter Andrew Keller - How Advertising Works The important features of a great advertising campaign. (25 mins) Video Unleashing The Ideavirus by Seth Godin Book on how to create an idea that will spread. eBook Twitter And Facebook For Business Get the most out of social media for your business. eBooks 'Networking In A Downturn' by Roy Sheppard Checklist and guide to the best way to network. Checklist The Books I Lend Out The Most Robert Craven's top 3 business books. Article 'Real-Time' by David Meerman Scott Doing your marketing and PR in real-time. Book/ Video Curating - The No Brainer Social Media Activity Robert introduces 3 great social media tools. Article 10 Things To Do In The Next 10 Days Robert goes through the ten steps and calls you to action. Webinar How To Create Compelling Content That Ranks Well In Search Engines Brian Clark on how to improve your website traffic Book Is Your Company Customer Focused? Ensure your market is targeted correctly. Article Why Effective Marketing Today Must Provide Value Grant Leboff on how to show your customers value. Article I am Not An SME You Patronising ***! One of Robert's most popular articles so far. Article Making Banks And Bankers Better Robert Craven 20-minute interview. Audio How To Create Sustainable Profitability For Your Business: The Robert Craven Manifesto. Article 2 Great Little eBooks: Inbound Marketing And LinkedIn These will help you make more sales through the web. Book The One-Minute Intro Checklist Make an excellent elevator pitch. Checklist Guy Kawasaki Social media guru's new book on 'Enchantment' of customers. Case Study I Am Furious. Really Furious Robert gets angry at the businesses that are failing. Article A Game Of 20 Questions Self assessment: 20 tough questions to ask about your business.    Checklist Freemium: The 21st Century's First Business Model Chris Anderson on this new way to run a business (20 mins). Video Just Manic Enough: Seeking Perfect Entrepreneurs How SCVNGR markets products through real life games. Video Good Old Fashioned Referrals 23 different ways to find new customers. Checklist Why The Future Of Business Is Sharing How sharing across a customer base reduces costs (12 mins). Video Top Three Ideas To Grow Your Business A great video from Robert on sales (5 mins). Video Forrester Research - Customer Experience And Delivery Changing the customer experience to boost sales (15 mins). Video Tom Peters - The Smell Of The Customer A great customer service worksheet for your employees. Worksheet How To Get Out Of Your Box Robert's guide to becoming an innovator. Article Chip Conley: Stand Out From The Brand Crowd A guide to gaining the 'Evangelical Customer'. (50 mins) Video Gary Vaynerchuk - How Business Must Adapt To Social Media The short version of the above (8 mins). Video How Raving Fans Create Profit Robert on why you should make your customers love you. Article The E-mail Checklist 35 things to consider before sending that email. Checklist  2010 Zappos's CEO On Going To Extremes For Customers The most popular customer service and company to work for in the USA. Article What The F**k Is Social Media Now? A slide show to answer the above question. Slide Show Change Your Entire Business... It Just Takes One Day Robert Craven changes an accountancy firm in a day. Case Study Social Media: A Load Of Whatsits? Or Is There Something There? Robert offers a number of great social media tools. Multimedia Why Starbucks Wants To Have Millions Of Friends BBC on why corporations are clamouring to be on Facebook. Video 'The Start-Up Essays' The key aspects of marketing for start-ups. Book Mind The Gap Robert offers you the long-term fix for your business. Article The Marketing Checklist What to do about your marketing. Checklist Rory Sutherland On Marketing Marketing man on creating a memorable experience. (20 mins) Video Just For Fun: Bill Hicks On Marketing Just a quick laugh. (3 mins) Video The Dragons Giving You Their Top Tips The Dragons offer their advice to business owners (15 mins). Video Calculating Customer Value - A Guide To Relationship Marketing Checklist to find out the value of each of your customers. Checklist Why You Can't Sell And What To Do About It Robert Craven tells you how you should sell. Worksheet Think Different Taking a look at how Apple made itself stand out. Video How To Succeed In A Highly Competitive Market Robert on how treating the customer better can bring success. Case Study Marketing Strategy Worksheets Make sure you don't miss anything out in your marketing strategy. Worksheet Basic Marketing Tools We Sometimes Overlook Dozens of different marketing tools. Checklist Jamie Oliver's TED Speech This man sold healthy food to Americans (20 mins). Video Madecasse - Even Great Products Need Marketing Case study of the poor marketing of a great product. Case Study Robert Craven Interview And Seth Godin Video Robert on creating more sales and Seth on marketing. Video & Audio Great Ways To Grow: The Three Plus One Tool Simple steps to grow your company sales and profits. Article Beating The Credit Crunch Robert's webinar on surviving the recession (20 mins). Webinar Video As A Promotional Tool Robert talks about why you should use video for promotions. Video How To Be A Winner In A Recession Case studies of what companies did to survive the recession. Article Why Should People Bother To Buy From You? Robert asks you the important question relating to sales. Video Strategy Marketing and Teams Checklists Improve your strategy, marketing and team. Checklist                     Recent articles   Brian Solis Video and eBook May 14, 2012 Brian Solis is a globally recognised author and thought-leader on web 2.0 and new media practices. Here is a video interview with him, where he discusses the developments of new media and social networks and why you should be looking to interact with your customers online. Plus, there is an eBook by Brian on how to find out where your customers and potential customers are socialising online.   The Key Influencers Chart May 9, 2012 The Influencers Chart is way of getting the important people that will help your business grow down on one sheet of paper. You should create an action plan so that these people will help your business grow.   Your Website - 15 Ways To Guarantee It Will Fail May 2, 2012   Your Website - 15 Ways To Guaruntee It will Fail May 2, 2012   Guy Kawasaki eBook - The Macintosh Way Apr 30, 2012 Guy Kawasaki was Chief Evangelist at Apple Computers and has was a 'key player'  when the company grew rapidly in the 80s. He rejoined them again in the late nineties for Apple's resurgence, with the launch of the iMac range shortly after he returned that initiated the period of rapid growth that has continued for the last 15 years. This eBook is about Apple's core values and strategy during the 80s and gives you an excellent insight into what drove the company forwards during this period rapid expanision.   The Service Firm Myopia Apr 30, 2012 Many service firm believe they have above average customer service, but commonly this is not the case at all.   The Competition Audit Apr 30, 2012 This is a worksheet to help you analyse your competitors and understand what their strengths and weaknesses are. This will help you work out the best ways to approach your strategy in order to out-perform them and take a slice of their market share.   Stop Selling And Start Storytelling by Jason Baptiste Apr 30, 2012 A 16-page guide about why business owners and salespeople need to stop selling products and start telling stories to engage their potential customers.   The FiMO and RECoIL Worksheets Apr 30, 2012 The FiMO (Finance, Marketing and Operations) and RECoIL (Resources, Experience, Controls and systems, Innovation and ideas and Leadership) worksheets will help you analyse the way your business is performing and look at how prepared the business is to grow. The worksheets are taken from Workbook 101 of The Directors' Centre coaching workbooks.   The Customer Care Checklist Apr 25, 2012   more articles >>