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You are here: Home » Contributors Contributors Contributors Here you will be able to find all of the articles, tips and tools from our guest contributors at the Business Club. These contributors are here because they are experts in their field and personally rated by Robert Craven himself. They are always very willing to offer help and advice, so feel free to contact them; their details are at the bottom of each of their articles. There are also a few Robert Craven articles here for good measure. All content on this page is free to view for all visitors (no subscriptions required). It's Not Rocket Science! by Andy Lopata eBook: Andy Lopata offer you a short eBook that gives great pieces of advice on improving you performance at networking events and advice on how to build real relationships with the people you meet there. Steve Pipe - The UK's Best Accountancy Practices Video: A free excerpt from Steve Pipe's latest book, looking at what the best accountancy practices in the UK do to outperform their competitors. Sticky Marketing Club Video: Robert Craven and Grant Leboff talk about Robert's book Bright Marketing and best practices when dealing with your customers. (30 mins) In Sight... In Mind by Andy Lopata Article: Andy shows why the stronger the relationship you have with your contacts the more business you will gain. Be True To Yourself And Your Customers Video: Business coach Rasheed Ogunlaru focuses on the importance of being true to your customers. Networks Can Make Things Happen Article: Robert Ashton discusses how having a strong network of people willing to help can assist a social enterprise or business.   Create High-Quality Content For Your Website Or Blog by Jurgen Wolff Article: The expert writing coach offers tips on how to make your blog and website content more interesting and attract more readers. October 2011 How To Email Important People by James Clear Article: The man from Passive Panda gives tips on how to write an email to somebody important or hard-to-reach and get a reply. September 2011 'Where Will Your Referrals Come From?' by Andy Lopata Free Chapter: Here is a free chapter from Andy Lopata's new book, 'Recommended: How to sell through networking and referrals'. This chapter focuses on how to use your network to get referrals. September 2011 The Power Of Groups Article: Robert Craven talks about the importance of having a group of like-minded business owners to support, guide and advise you. August 2011 'Networking In A Downturn' by Roy Sheppard Checklist: Networking expert Roy Sheppard talks about the importance of expanding your personal network. He offers a checklist to help you. August 2011 'Building Partnerships For Social Gain' by Robert Ashton Article: Big Society advisor Robert Ashton talks about how starting a social partnership can save essential services in small communities. August 2011 'The 3-Minute Business Review' by Rasheed Ogunlaru Checklist and Video: Life coach and business speaker Rasheed Ogunlaru offers a brief checklist to review your business performance. August 2011 The "Secrets of Success" - My Foot! Audio: Robert prepares to launch a Mastermind Group in October and looks at why they are so effective. '...And Death Came Third' by Andy Lopata Free Chapter: A free chapter from the networking expert on improving your ability to network and make lasting contact with the right people. July 2011 How To Encourage Involvement In Online Communities Video: Government digital media advisor Tiifany St James talks about the value in running a successful online community. July 2011 Is Your Company Customer Focused? by Nigel Temple Article and Checklist: The importance of having a customer focused strategy and checklist so that you aim your material at the correct market segments. July 2011 Why Effective Marketing Today Must Provide Value by Grant Leboff Article and Video: Best-selling marketing author on providing value to the customer so that he pays attention and stays engaged. July 2011 Recent articles   Stop Selling And Start Storytelling by Jason Baptiste Apr 30, 2012 A 16-page guide about why business owners and salespeople need to stop selling products and start telling stories to engage their potential customers.   In Sight... In Mind by Andy Lopata Nov 21, 2011 Andy Lopata talks about passive marketing. He focuses on the benefits of creating long-term relationships with contacts.   Be True To Yourself And Your Customers by Rasheed Ogunlaru Nov 1, 2011 Rasheed Ogunlaru is a leading business speaker and life coach. In this video and article Rasheed talks about why business owners should keep their personal values when working in the business world and why it important to be true to your customers.   Networks Can Make Things Happen by Robert Ashton Nov 1, 2011 Social enterprise consultant Robert Ashton talks about how it is important to have a decent network of conatct to help your company grow.