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Richard Branson - A Mini Case Study

publication date: Sep 30, 2010
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Normally the case studies look at businesses I have worked with. This month we do look at a business I have worked with, but I don't think I can take any of the credit for Virgin's success!!!

Branson is an enigma. On the one hand he is regularly cited as entrepreneur of the year and the most admired business man and yet no-one really knows quite how he ticks. All we really get, even in the books, are glimpses of the man.



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