The Directors' Centre Business Club Focusing on Profit in Your Business

• Christensen came from an academic startpoint so some of his work can be a little theoretical or big industry focused – however it is still worth looking at
• Christensen’s original concept was about disruptive technologies: I am more interested in expanding the concept to what could be called ‘disruptive marketing’
• I am interested in ‘disruptiveness’ (= challenger behaviour) rather than painstakingly applying Christensen’s model (= an absolute paradigm) to marketing
• Finally, looking at the model is only worth what you get out of it and apply to your business

• Clayton Christensen and disruptive innovation seem like good places to start

• The Disruptive Start-Up: Clayton Christensen On How To Compete With The Best from the Grandaddy of the “disruptive technology movement" way back in 2002

• How to find out disruptive innovation?? - a good succinct summary of the literature

• Five Ways Social Media Will Change Journalism: Social media's disruptive technology and practice has devastated journalism... - I was debating this very subject with my niece who wants to go into journalism

• Google: The King of Disruptive Technology - a classic example

• Google TV will change your marketing AND your life: The Undisputed Champ of Disruptive Technologies Has Done it Again... and here’s a look at all their disruptions

• How to be disruptive and make money: Here's how to get noticed – and make money from it. Most - my article in Real Business

• Harvard Business Review: To get paid what you're worth, Highlight what makes you different and disruptive: - takes a while to load up and focuses on jobs along with - Harvard Business Review: How to idendify your disruptive skills
  

• Who Killed Our Business? – thinking the unthinkable

• Why Disruptive New Technologies Seem to Come from Start Ups – not sure this adds much to the debate but thought I should include it

• Why 20 Million of You Can't Be Wrong When you look at innovation through Christensen's lens, you see ways in which entrepreneurs can create their own markets.

• What's a Real Company? - the "dipshit company" formulation sounds eerily similar to Clayton Christensen's definition of disruptive innovation

• All Shook Up You can't control disruptive innovations, but you can learn to predict them and to react to them in a positive way.

• Think Ahead Spot the "disruptive innovations" that can make or break your business success.

And some videos…

How disruptive technology will hit you – a toastmaster presentation worth watching

Disruptive Innovation - Clayton Christensen (Part 1)

How to Spot Disruptive Innovation Opportunities