Robert Craven's Mastermind Group

Search The Business Club
Free Workbook
Workbook 106: Innovation and Business Plans
Discount Offers
Free Regus Gold Card
Free Entry To 3 Networking Events

Welcome to The Business Club

Follow us

  


The Business Club gives business owners the tools, tips and techniques to grow their sales and profits. It is updated each month with videos, articles and workbooks focusing on practical ways to improve business performance.

Most Popular Features:

The Employee Charter
Checklist: Robert Craven looks at the ways you can benefit from introducing an employee charter into your business. He also offers a quick template for putting one together for your business.
Help Us Design Robert Craven's New Series Of Business Workshops!
Survey: This summer we want to put on a series of workshops design by our customers. Tell us what you would want from a Robert Carven workshoip by completing this 1 minute survey. 
The Employee Charter Help Us Design Robert Craven's New Series Of Business Club Workshops!

Full Membership

Take a look at what's on offer...

Directors' Centre Logo

Lite Membership - for those of you who want free advice and tools to improve your business.

Full Membership - for those of you who really want to improve their business quickly using the best tools.


Latest Articles

10 Things Big Businesses Envy In Smaller Businesses 10 Things Big Businesses Envy In Small Businesses
Article: Robert Craven looks at the things that only small businesses are capable of that the bigger businesses would love to be able to do.
Vincent Stanley - The Responsible Business Vincent Stanley - The Responsible Business
Video: The head of marketing for Patagonia talks about how the company became one of the world leaders for sustainability in the clothing industry. (Full Members Only)
A Great Online Library Of Business eBooks A Great Online Library Of Business eBooks
eBooks: We would like to introduce you to an excellent online resource of over 1000 eBooks on business management techniques and a huge range of other subjects. (Full Members Only)
Sheryl Sandberg - Harvard Business School Keynote Sheryl Sandberg - Harvard Business School Keynote
Video: The COO of Facebook talks to women at Harvard about her new book that encourages businesswomen to set higher career goals. (Full Members Only)
Paid Search Primer Paid Search Primer
eBook: A close look at the benefits of online advertising and how anybody can implement an online advertising campaign easily themselves. (Full Members Only)
Jason Goldberg - You Can't Iterate Yourself A Business Plan Jason Goldberg - You Cannot Iterate Yourself A Business Plan
Video: The CEO of Fab.com talks about why he changed a gay social network into a leading online designer goods retailer. (Available to Lite and Full Members)
Margaret Thatcher's Biographer Margaret Thatcher's Biographer
Video: Charles Moore, Thatcher's Biographer, talks at length for the first time about the woman who splits opinions throughout this country.
Free Book - The Crunch Questions The Crunch Questions by Robert Craven
eBook: Robert sets you 103 questions to answer that will help you improve your business.
What David Can Teach Goliath What David Can Teach Goliath
Article: Robert Craven looks at how big and small businesses have behaved over the last 20 years and offers reasons why they should be working together more than ever.
Orchestral Manoeuvers In The Dark Orchestral Manoeuvres In The Dark
Article: Peter Cook looks closely at the connections between leadership and the roles of jazz musicians, rock musicians and conductors of orchestras.
Stephen Dubner and Steven Levitt - Freakonmics Stephen Dubner and Steven Levitt - Freakonomics
Video: The authors of the most popular economics book of the 21st century so far talk about how they can apply economic models to sport and crime statistics to uncover unusual phenomena.
Stop The Busywork! by Michael Bungay Stanier Stop The Busywork! by Michael Bungay Stanier
eBook: This book looks at how you can focus your energies on the most important work for your business.
Nate Silver - Using The Important Data Nate Silver - Using The Important Data
Video: This American statistician talks about how you can separate important data from speculative data to produce highly accurate predictions of future events.
Customer Service Is Not A department Customer Service Is Not A Department by Lee Cockerell
eBook: The former VP of Disney Resorts shares 5 of his 39 rules of customer service. 
Marketplace 3.0 - Hiroshi Mikitani Marketplace 3.0 - Hiroshi Mikitani
Video: The founder of the world's third largest online marketplace talks to Google employees about how he built up the e-commerce giant from a single $200,000 investment.
Nine Important Entrepreneurial Qualities Nine Important Entrepreneurial Qualities
Checklist: A look at the qualities that make entrepreneurs great and why you may need to build a team around you to help fill in the gaps.
The Currency Of The New Economy Is Trust - Rachel Botsman The Currency Of The New Economy Is Trust - Rachel Botsman
Video: This TED talk looks at the growing online marketplaces that build up recommendations of companies and consumers based on online reviews.
The Finance Workout The Finance Workout
Worksheet: A set of 24 questions that will help your business keep track of potential threats to your company finances.
MBAs, Entrepreneurs And Other Matters MBAs, Entrepreneurs And Other Matters
Article: Robert Craven looks at why an entrepreneur might want to get an MBA and why the majority of an MBA course is not beneficially for them.
How To Sell More: It's As Easy As ABCDE  Andy Bounds - How To Sell More: It's As Easy As ABCDE
Video: A look at how you can improve sales by changing the way you talk to potential customers.
Jonah Berger - What Makes Ideas Contagious? Jonah Berger - What Makes Ideas Contagious?
Video: This marketing professor shares his research findings that show why some news, products and ideas get talked about and others don't. (Full Members Only)
Being "Good" Pays Off Big by Peter Georgescu Being "Good" Pays Off Big by Peter Georgescu
eBook: A look at why businesses that build their reputation on trustworthiness and good work will succeed in the long run. (Full Members Only)
Helping People Win At Work by Ken Blanchard Helping People Win At Work by Ken Blanchard 
eBook: A look at how businesses can help employees fulfil their potential and produce better results. (Full Members Only)
Ben Hammersley - Why Yesterday's Ideas Are Ruining Today's Future Ben Hammersley - Why Yesterday's Ideas Are Ruining Today's Future
Video: The former editor of Wired magazine explains why the design of the modern workplace disrupts the development and focus of new employees. (Available to Lite And Full Members)
How To Become The Hero In A Hero's Jouney How To Become The Hero In A Hero's Journey
eBook: Brian Solis shows you how you can restructure your team to make it easier for your company to innovate and develop new ideas. (Full Members Only)
A One-Day MBA - You Cannot Be Serious One-Day MBA - You Cannot Be Serious!
Article: Robert Craven questions what you can learn to improve your business in one-day. Also see The Entrepreneur's One-Day MBA.
Amanda Palmer - The Art Of Asking Amanda Palmer - The Art Of Asking
Video: The rock star and Kickstarter legend talks about how her band has succeeded by asking people to help them along the way. (Available to Lite and Full Members)
Charles Handy - The Qualities Of Vision And Leadership Charles Handy - The Qualities Of Vision And Leadership
Video: The world-famous business author talks about the qualities of vison and leadership that help institutions and businesses succeed. (Full Members Only)
It's Time To Stop Using The Term SME! It's Time To Stop Using The Term SME!
Article: Politicians start to agree with Robert Craven's view that the word SME is pigeonholing 95% of the UK's Businesses.
100 New Trends For 2013 100 New trends For 2013
Slideshow: This quick presentation highlights 100 new technologies and consumer trends. Use it to help product innovation or discover new markets. (Full Members Only)
Marc Andreessen Talks About The Age Of Context Marc Andreessen On The Age Of Context
Video: The creator of the first major internet browser talks about some near-future technologies that allow customer service to improve remarkably. (Available to Lite and Full Members)
Gavin Esler - Lessons From The Top Gavin Esler - Lessons From The Top
Video: The Newsnight presenter explains how you can project a positive image of yourself or your business. (Full Members Only)
Case Study Follow Up - Source Supplies Case Study Follow Up - Source Supplies
Article/Video: A quick look at some of Source Supplies' successes since their director joined Robert Craven's Mastermind Group.
Lay Off Your Buildings, Not Your People Lay Off Your Buildings, Not Your People by Maynard Webb
eBook: A quick introduction to how you can significantly reduce costs by allowing employees to work from home. (Full Members Only)
MBA: The Devil's Work For Entrepreneurs And Start-Ups MBA: The Devil's Work For Entrepreneurs And Start-Ups
Article: Will an MBA help you become more entrepreneurial?
The Marketing Kit The Marketing Kit
Business Development Toolkit: Workbooks and worksheets to develop and improve your marketing. (Full Members Only)
Who Are Your Customers? Who Are Your Customers?
Worksheet: A set of questions to make sure you understand what your customers want and how their needs are met.
Jonathan Talks About Fear Of Failure Jonathan Fields Talks About Fear Of Failure
Video: The presenter of the business author interview channel talks about the themes of his new book and why you need to push yourself to take greater risks. (Available To Lite And Full Members)
The Self-Publishing Revolution by Guy Kawasaki The Self-Publishing Revolution by Guy Kawasaki
eBook: The world-famous business author encourages you to self-publish books to grow your business and your career. (Full Members Only)
Robert Richman - Creating Raving Fans, Customers And Culture Robert Richman - Creating Raving Fans, Customers And Culture
Video: Robert Richman helped Zappos develop a culture that made the company one of top ten to work for in the USA. In this online seminar he discusses how you can bring similiar positivity to your own business. (Full Members Only)
10 Great eBooks From The Business Club 10 Great eBooks From The Business Club
eBooks: This is a top-ten list of our favourite books available through the Business Club. (Available to Lite And Full Members)
The Niches And Opportunities Checklist The Niches And Opportunities Checklist
Checklist: This list is packed with ideas that can help you improve your products, find new markets and reduce costs.
Branding In The Inbound Age Branding In The Inbound Age
eBook: An extensive guide to the many methods  and tools online marketers use to drive traffic to websites. This book is an excellent guide to online marketing, for beginners and experts. (Full Members Only)
The 36 Strategems Applied To Business The 36 Stratagems Applied To Business
Checklist: Robert Craven encourages you to look at the 36 Stratagems by Sun Tzu. You can use it to improve your business or out-perform your competitors.
James Surowiecki - The Wisdom Of Crowds James Surowiecki - The Wisdom Of Crowds
Video: This keynote presentation given by the New Yorker business journalist James Surowiecki. It shows you the benefits of seeking the opinions of diverse groups when conducting research. (Full Members Only)
Why Purpose-Driven Salespeople Outperform Their Competitors Why Purpose-Driven Salespeople Outperform Their Competitors
eBook: This eBook by Lise Earle McLeod focuses on the benefits of using purpose to motivate your employees and sales team and how this is more effective than motivating employees with financial bonuses. (Full Members only)
Josh Linkner - 5 Big Ideas From 5 Companies Josh Linkner - 5 Big Ideas From 5 Companies
Video:
A TED Talk by the founder of ePrize. Josh shares the lessons he learned from the companies he has run over the last 20 years. 
11 Of The Most Popular Myths Of Business Growth 11 Of The Most Popular Myths Of Business Growth
Article: Robert Craven looks at some of the popular myths and tall tales that business owners get sold over the years and helps to dispel them.
The Business Assessment Kit The Business Assessment Kit
Workbook & Worksheets: This business tool kit offers you a clear method of looking at your business from all angles. It will ask you tough questions and help you discover areas where you need to improve and areas that are most profitable. (Full members Only)
Evaluating Your Marketing Investment Evaluating Your Marketing Investment
Worksheet: This Directors' Centre worksheet offers you a quick and easy method of looking at the way you market your business and ensure your time and money is being well spent. 
Newsjacking Your Way Into The Media Newsjacking Your Way Into The Media
eBook: David Meerman Scott tells you how to get your business into the media. Whether it is in local, national or international publications, this will help you take advantage of PR opportunities that may pass you by. (Full Members Only)
21 Social Media Updates And Advancements For 2013 21 Social Media Updates And Advancements For 2013
eBook: This short book highlights 21 new ways to improve your online presence on social media, from Facebook to Google and Twitter to YouTube. (Full Members Only)
Your Work Is A Gift - James Victore Your Work Is A Gift - James Victore
Video: In this inspirational talk, the world-famous designer encourages you to put everything into your work. This way your people will value what you do a lot more.
Jared Goralnick - Productivity Happiness And Avoiding Sudden Death Jared Goralnick - Productivity, Happiness And Avoiding Sudden Death
Video: The CEO of Awayfind helps you clear away your digital clutter filling up our inboxes and iPhones so that we can focus on the important things in life and work. (Full Members Only)
Leo Babauta on Bad Habbits And Massive Results Leo Babauta On Bad Habits And Massive Results
Video: Jonathan Fields talks to the Zen Blogger about how he publicly challenges himself to achieve goals and how he has built up one of the world's most popular personal blogs. (Full Members Only)
Social Media To-Do List Social Media To-Do List
Checklist: Robert Craven looks at the key things you need to be doing on social media.
How Not To Compete On Price How Not To Compete On Price
Checklist: This checklist offers you 15 different ways to add value to your products and services so that you don't have to compete on price but still have excellent sales.
World Wide Rave - David Meerman Scott World Wide Rave by David Meerman Scott
eBook: This is the full length version of David Meerman Scott's book which looks at the benefits of creating viral content that will spread messages about your business online. It also looks at the best ways to make your own content go viral.
Daniel Pink - To Sell Is Human Dan Pink - To Sell Is Human
Video: The best-selling author of several business books talks to Jonathan Fields about his new book on selling products and how we rarely go a day in our lives where we don't try to sell something to somebody.
Exclusive Discount On Noise Cancelling Earphones Exclusive Discount On Noise-Cancelling Earphones
Special Offer: The Directors' Centre Business Club has teamed up with Perfect Fit to give you the opportunity to get some industry-leading earphones that will help you hear only what you want to hear.
How To Optimise Yourself - Ben Hammersley How To Optimise Yourself - Ben Hammersley
Video: The editor of Wired UK talks about the future benefits of collecting data about yourself and your business now, so that you will be able to be able to benefit from it in the future.
How Google Will Destroy Facebook And LinkedIn How Google Will Destroy Facebook And LinkedIn
Article: Robert Craven looks at the how Google is preparing itself to be the dominant force online from social media to banking and why this could mean a sticky end for Facebook and LinkedIn.
The Paradox Of Skill The Paradox Of Skill by Michael Mauboussin
eBook: This book talks about why there will always be less opportunity to differentiate a business or service in an established market than in a new or growing market, even if the business is a market leader in its field.
Khoi Tu - The Secret Of Super Teams Khoi Tu - The Secret Of Superteams
Video: In this RSA lecture the teamswork guru looks at some of the reasons why the most successful teams in the world work so well together. His case studies include the Rolling Stones and Pixar.
Get The Most Out Of People - Mark McKergow Get The Most Out Of People - Take Response-Ability by Mark McKergow
White Paper: This piece talks about leadership and management techniques and the best way to allow your employees thrive, while controlling the direction of their efforts.
Inspirational Content Using Inspirational Content To Connect With Your Customers
Article/Videos: It is incredibly valuable to connect with your customers through social media and online communications. This article looks at the benefits of sharing content that inspires you.
How To Get Advertisers On Your Blog How To Get Advertisers On Your Blog
Video: In this video Gary shows you how to find and approach people who would be interested in advertising on your blog or website. It can also help in finding blogs and websites where you can advertise your products.
Nassim Taleb - Antifragile Antifragile by Nassim Taleb
Video: Nassim Taleb shares information about the theories behind his new book which offers methods of making businesses and organisations able to thrive during periods of great unpredictability and disruption. (Full Members Only)
Robert Craven's Top Blog Posts Of 2012 Robert Craven's Top Blog Posts Of 2012
Article: A collection of last year's most popular blogs.
A Template For Putting Together A Great eBook A Template For Putting Together A Great eBook
eBook/Powerpoint Guide: This template will guide you through the process of putting together and promoting a visually stimulating and professional eBook.
New Year, New You by Tony Robbins New Year, New You by Tony Robbins
Video: In this video Tony Robbins gives you a pep talk about your New Year's resolutions and goals for 2013. He offers some excellent advice about how to approach your goals so you are more likely to achieve them.
Follow Us On Twitter
Find Us On Facebook